Supriya Rathi
Startup Leader - Design, Product & Marketing
Startup Leader
Design, Product & Marketing
EXPOSURE
EXPOSURE
EXPOSURE
Corporate, 0 to 1 Startups, Global, B2C, B2B & B2B2C
Corporate, 0 to 1 Startups, Global, B2C, B2B & B2B2C
Experienced IN
Experienced IN
Experienced IN
Idea to Product, Team setup, OKRs, Design Systems, AI Products, Super Apps, No-code solutions & more
Idea to Product, Team setup, OKRs, Design Systems, AI Products, Super Apps, No-code solutions & more
KNOWN FOR
KNOWN FOR
KNOWN FOR
Getting things done, Speed, Execution Excellence, Detail
Getting things done, Speed, Execution Excellence, Detail
Years of
Experience
Years of
Experience
Years of Experience
INDUSTRIES EXPLORED
INDUSTRIES EXPLORED
INDUSTRIES EXPLORED
Key PROJECTS MANAGED
Key PROJECTS MANAGED
Key PROJECTS MANAGED
REHIRE RATE
REHIRE RATE
REHIRE RATE
Career Overview
Career Overview
DESIGN LEADERSHIP
Built & scaled design teams, and established frameworks, in sync with engineering.
Built & scaled design teams, and established frameworks, in sync with engineering.
creative strategy
Scaled product and marketing from 0 to 1, shaping brand success for global markets.
Scaled product and marketing from 0 to 1, shaping brand success for global markets.
stakeholder management
Led marketing, product & design to drive business impact, collaborating with CEOs.
Led marketing, product & design to drive business impact, collaborating with CEOs.
Industries & Markets
Saudi & India startups - Digital Health | Fintech | AI in Construction, Aviation, O&G, Mining.
Saudi & India startups - Digital Health | Fintech | AI in Construction, Aviation, O&G, Mining.
Experience & Education
Present ← 2020
Sr. Director, Head of Design
MediBuddy, Bangalore based Healthcare Company (Series C, 2022)
Head - Product Design & Marketing
UnitX, Saudi Arabia based AI Startup
AVP - Product & Design
Divum, worked with Tech Giants on Products for Next Billion Users, Digital Twins and Consumer apps
2019 ← 2010
Product Growth Consultant
4.5 yrs at DocsApp witnessing 0-1 growth of this digital healthcare startup
Product Advisor
Bijnis - 3years of design mentorship
Founder & Independent Design Consultant
1 yr exploring Lyvcast, RavenYou & Startup evangelist with Weekend Ventures
Sr. Business Analyst
3 yrs @ S&P Global - Capital IQ, Hyderabad
BA Intern
S&P Global - Capital IQ, Hyderabad
2015 ← 2011
Stanford Igniter
(2015) Stanford GSB, Full-Scholarship
SLP Fellow
(2014) Startup Leadership Program
B.tech. IT
(2011) VIT University, Vellore
Experience & Education
Present ← 2020
Sr. Director, Head of Design - Product & Marketing
MediBuddy, Bangalore based Healthcare Company (Series C, 2022)
Head - Product Design & Marketing
UnitX, Saudi Arabia based AI Startup
AVP - Product & Design
Divum, worked with Tech Giants on Products for Next Billion Users, Digital Twins and Consumer apps
2019 ← 2010
Product Growth Consultant
4.5 yrs at DocsApp witnessing 0-1 growth of this digital healthcare startup
Product Advisor
Bijnis - 3years of design mentorship
Founder & Independent Design Consultant
1 yr exploring Lyvcast, RavenYou & Startup evangelist with Weekend Ventures
Sr. Business Analyst
3 yrs @ S&P Global - Capital IQ, Hyderabad
BA Intern
S&P Global - Capital IQ, Hyderabad
2015 ← 2011
Stanford Igniter
(2015) Stanford GSB, Full-Scholarship
SLP Fellow
(2014) Startup Leadership Program
B.tech. IT
(2011) VIT University, Vellore
Experience & Education
Present ← 2020
Sr. Director, Head of Design
MediBuddy, Bangalore based Healthcare Company (Series C, 2022)
Head - Product Design & Marketing
UnitX, Saudi Arabia based AI Startup
AVP - Product & Design
Divum, worked with Tech Giants on Products for Next Billion Users, Digital Twins and Consumer apps
2019 ← 2010
Product Growth Consultant
4.5 yrs at DocsApp witnessing 0-1 growth of this digital healthcare startup
Founder & Independent Consultant
Bijnis - 3years of design mentorship
Founder & Independent Design Consultant
1 yr exploring Lyvcast, RavenYou & Startup evangelist with Weekend Ventures
Sr. Business Analyst
3 yrs @ S&P Global - Capital IQ, Hyderabad
BA Intern
S&P Global - Capital IQ, Hyderabad
2015 ← 2011
Stanford Igniter
(2015) Stanford GSB, Full-Scholarship
SLP Fellow
(2014) Startup Leadership Program
B.tech. IT
(2011) VIT University, Vellore
Spotlight
Spotlight
Multi-Lingual Apps
Multi-Lingual Apps
6+ languages
AI Tool - Arabic, English and Health App - Hindi, English, Bengali, Tamil & Marathi
Celeb Campaign
Celeb Campaign
Award Winning
Omni-channel Visual Strategy & theme for #BaatTohKaro; 25% Completed video views, ROI > 1
Web Launches
Web Launches
300 Pages in 2 templates
Trained product and marketing teams on high-impact, low-effort pages using no-code platforms
Vernacular Ads
7 Languages
Set the framework to create high-performing regional ads
SEO Videos
SEO Videos
300 x 5 Languages
Directed short YouTube videos based on product insights, in collaboration with doctors and a production house.
Product Funnel
Product Funnel
7 - 50% Conversion
Strategically designed paid feature funnels and subscription module for high conversion rate
Creative OKRs
Creative OKRs
Functional & Value driven
Built a common OKR framework from scratch for product and marketing designers
Organic Marketing
High CTRs, Low Bounce
Reduced bounce from 60% to 2.5%, Ln avg organic CTRs ~18%
Team Structure
Centralized Design Team
Redefined design team designations to align with industry standards and company leveling.
Vernacular Ads
Vernacular Ads
7 Languages
Set the framework to create high-performing regional ads
Organic Marketing
Organic Marketing
High CTRs, Low Bounce
Reduced bounce from ~40% to 2.5%, Ln avg organic CTRs ~18%
Team Structure
Team Structure
Centralized Design Team
Redefined design team designations to align with industry standards and company leveling.
Digital Twin Dashboard
Digital Twin Dashboard
Led the creation of this dashboard, collaborating with senior executives and international 3D designers. The presented draft has the brand identity masked and dummy values for privacy.
Led the creation of this dashboard, collaborating with senior executives and international 3D designers. The presented draft has the brand identity masked and dummy values for privacy.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Siddharth Vij
CEO
at Bijnis
(Matrix & Sequoia)
Forbes 30-under-30
Supriya has been a fantastic coach, mentor and beyond, in my early days of starting up. Her experience of working in both - established firms and early stage startups gives her an upside. Supriya’s obsession to detail, ‘student for life’ mindset and risk taking ability is what which sets her apart. Early days of starting up are always challenging and Supriya became a go-to person for me for multiple challenges that I faced, be it with product, design, communication, marketing etc. The leadership abilities coupled with her unmatched analytical and critical thinking shall make Supriya a great asset to any organisation.
Kiran Narayanan (PhD)
Former CEO - UnitX
(Aramco)
I worked with Supriya for 2 years. It was a great experience to see her go through a rapid learning curve in multiple AI-specific industry verticals, become knowledgeable of the industry jargon and put together a solid marketing motion in place. Supriya has excellent work ethic, time management & team management skills. She managed both creative tasks (designs, content creation, branding) and detail-oriented tasks (super-elaborate spreadsheets for ad campaigns/product development schedules), really well. She knows how to delegate like a champion and ensuring execution.
Akshay Gulati
X-Ops at DocsApp
(Bessemer)
Presently a Founder
Supriya is "a force to reckon with" in Growth, Product Management and Product Design. I worked with Supriya for almost 2.5 years during my stint as Head of Operations and managing supply side product in DocsApp. Supriya is a smart, highly dedicated, and detail oriented product manager. She is also a natural leader who can motivate and influence her cross-functional team to deliver great results. Her in-depth understanding of business, engineering, design and most importantly customers' needs, were helpful for the entire team of DocsApp at various important junctures. I have no doubt that anywhere she goes, she will be a great asset.
Life Beyond Work
Life Beyond Work
